The leading newspapers in the US are adapting to the affiliate marketing landscape by creating interesting and unique content sections for brands.

We’ve rounded up a small sample of how publishers are leveraging their creative writers to highlight products and services that are a fit for their readership. If you’d like to create something similar, MediaBids can easily provide you with affiliate links from its advertisers.

1. The New York Post has created a in-depth shopping section with curated lists featuring in-demand products for various holidays and lifestyle needs.

2. The New York Times Wirecutter – The unique angle of this section is high-quality product reviews. Millions of consumers research products before they buy, and the New York Times is one of the most trusted resources.

3. Advance Local – The shopping section features a wide variety of products along with compelling discounts.